time and time again
According to a recent comScore analysis in May 05, online video viewing went up by 18% to about 3.7B online video streams in Mar 06 when compared to Oct 05. The M/F split was pretty close to the middle. While male viewers watched 2 hours of online video a month, female viewers spent only 80 minutes for the same. However, males 25-34 are more engaged, coming in at 140 minutes.
The study also revealed that viewers are watching about one hour a month from work during the month of March. I think that is highly influenced by the free NCAA video streams. Previously, I think less online videos were available that was worth watching. The NCAA video streams would also have converted new viewers (sports fans – more males than females?) who then returned for more online video (sports or otherwise) since then.
Chances are, those comScore numbers would be even higher today. ABC.com reports 11M video streams in May as well as the premiere of DisneyChannel.com and Jetix. Other recent higher profile video streaming site openings are CBS Innertube and Fox’s IGNTV. Of course, the world cup is likely a big factor this & next month.
Also, Pew research in Mar 06 stated that 42% of American adults (about 84 M people) now have broadband access at home. That is consistent with where the other hour (or so) online video is consumed. In comparison, Pew’s research in Mar 05 put that number at only 60M people with broadband access at home (40% growth rate).
The study also revealed that viewers are watching about one hour a month from work during the month of March. I think that is highly influenced by the free NCAA video streams. Previously, I think less online videos were available that was worth watching. The NCAA video streams would also have converted new viewers (sports fans – more males than females?) who then returned for more online video (sports or otherwise) since then.
Chances are, those comScore numbers would be even higher today. ABC.com reports 11M video streams in May as well as the premiere of DisneyChannel.com and Jetix. Other recent higher profile video streaming site openings are CBS Innertube and Fox’s IGNTV. Of course, the world cup is likely a big factor this & next month.
Also, Pew research in Mar 06 stated that 42% of American adults (about 84 M people) now have broadband access at home. That is consistent with where the other hour (or so) online video is consumed. In comparison, Pew’s research in Mar 05 put that number at only 60M people with broadband access at home (40% growth rate).
posted by KW at 3:43 PM
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